MVP to $500K ARR in 12 Months
A founder with a validated idea, a Bubble prototype, and a seed funding announcement timed to a launch date came to us with one constraint: six weeks. We shipped on time. Twelve months later, the product crossed $500K in annual recurring revenue.
Client
B2B SaaS Startup
Industry
Startup / SaaS
Engagement
6 weeks (MVP) + 8 weeks (v1.0)
6 weeks
To live product
From discovery kickoff to production launch — on the date committed at the start of the engagement.
500+
Paying customers at month 3
Growing through word-of-mouth and a single ProductHunt launch, with no paid acquisition budget.
$500K
ARR at month 12
Annual recurring revenue, driven by 500+ team accounts at an average of $83/month.
4.8/5
Average customer rating
Across G2 and Capterra reviews, with 'ease of use' and 'clean interface' as the top-cited factors.
The founder had spent 18 months validating the market. He'd gathered 200 signups from a landing page, had 40 interviews with potential customers, and had a Bubble prototype that proved the concept but couldn't handle the load, couldn't process real payments, and couldn't be customised fast enough for the customers who wanted it.
A seed funding announcement was planned six weeks out, timed to coincide with the product launch. The runway was fixed. The deadline was non-negotiable. The founder needed an agency that could execute cleanly under real constraints — and would push back if he was wrong about scope.
- Bubble prototype couldn't handle real load
- No payment processing capability
- Hard 6-week deadline tied to funding announcement
- 200 beta users waiting to migrate
- Scope creep risk at every stage
Week 1: Strip the Scope
We ran a structured discovery session to identify the single most important user action in the product. Everything else went to a roadmap. The result: workspace creation, project boards, task management with assignees and due dates, team invitations, and Stripe billing. That was the MVP. Admin dashboards, reporting, templates, and API access — all post-launch.
Weeks 2–3: Core Build
Two engineers, clean Next.js architecture, PostgreSQL for relational integrity, Redis for real-time WebSocket updates. We deployed to staging at the end of week two and sent it to the founder. He discovered that the task detail view he'd described wasn't quite what he'd meant. We found that at week two, not week five.
Week 4: Integrations & QA
Stripe billing (monthly and annual plans, with proration), Slack notifications, automated onboarding emails, and end-to-end test coverage on the core flows. We ran the product on real devices — desktop, tablet, and mobile — across Chrome, Safari, and Firefox.
Weeks 5–6: Beta & Launch
The 200 signups from the landing page were migrated from the Bubble prototype. We ran a structured beta with 40 of them, fixed the flow issues, and pushed to production on day 42. The seed announcement and launch happened simultaneously.
“I've worked with five agencies. Flexonixs is the only one that pushed back when I was wrong about scope. That's the reason we shipped on time — and probably the reason we hit $500K.”
Rahul Mehta
Founder, Taskly
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